">MPA COOL Whereas Resolution Dated May 30, 2003
 
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MPA COOL Whereas Resolution Dated May 30, 2003

"Creating Opportunities For Our Industry Since 1954"
 

Whereas, the Federal mandatory Country of Origin Labeling (COOL) requirements apply only to limited beef, pork, lamb, fruit, nuts, etc. with only fresh beef, pork and lamb sold in certain retail outlets being included; and

Whereas, COOL does not apply to poultry, any processed meats or any meats sold in food service / restaurants, thus causing tremendous confusion at the marketplace and giving a distinct competitive advantage to poultry; and

Whereas, since the majority of the meat throughout chain has been excluded, it is very clear that this labeling law is not about food safety, bio- security or the consumers right to know; and

Whereas, consumers already have the option to purchase domestic products that have been voluntarily labeled, but to this point, only a limited few have been willing to pay the price to do so; and

Whereas, COOL clearly applies to both domestic and imported production and will place an undue burden on United States livestock producers in terms of record keeping and documentation and the fact that there are penalties of $10,000 per violation per day is already prompting each segment of the chain downstream from the producer to put in place extensive policies and procedures to document the origin of all livestock; and

Whereas, livestock producers are slowly but surely discovering the enormous costs and overall grave implications of this well-meaning, but ill-founded law of unintended consequences and the fact that this un-funded government mandate is an unworkable substitute for the economics of the marketplace; and

Whereas, it is becoming exceedingly clear that U.S. livestock producers will pay dearly but receive little or no benefits and that our international trading partners will immediately challenge this, as it is a flagrant violation of international trade law; and

Whereas, livestock producers don't need any more unrealistic and unnecessary regulations like COOL that will increase on-farm costs, drive consolidation and vertical integration, provide an unfair advantage for certain segments of the meat chain, and hinder international trade; and

Whereas, COOL creates a situation where vertically integrated systems in both cattle and swine can provide all the product needed for certain markets or retail systems, thus essentially shutting family livestock producers out of these markets and force them to sell into the food service segment at a discounted price;

Now, therefore, be it resolved that, the United States Congress immediately repeal the mandatory Country of Origin Labeling law and that the United States Department of Agriculture be encouraged to develop a format to allow such labeling to be done strictly on a voluntary basis.
 


 

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